Viral Volunteerism Part 3 – “Why should I?”
Who wouldn’t love to partner with more great volunteers? Getting and keeping them doesn’t just happen. You have to give great people a great reason to partner with you. Let’s get more specific about this by answering a simple question from the perspective of the volunteer… “Why should I?”
1) Answer the “why?” first. Don’t just show them the need, give them the reason. Paint the picture for them of what their effort means to the the need at hand and, more importantly, the people involved. Show and tell people how their involvement will make a real difference.
2) Crunch the numbers of the need. The more specific, the better. How many people are being affected? How long has the need existed? Where is “ground central?” What will the stats be in 3 or 5 years if nothing is done about it?
3) Set a clear goal. You may not be able to meet all of the need. However, what is your part as a church or organization? Again, be specific with your goal. How much money do you hope to raise? How many homeless care packets do you hope to make?
4) They need to “see it!” in person or at least video (or both). This is all about painting the picture of the “Why?” for those you hope to engage in the effort. Find those gifted at this and enlist their services from your hard-copy literature to your on-line presence, be sure to promote with honesty (don’t oversell it… people will see through this!), excellence and consistency.
5) Finally, remember that information is inspiration! Consider using some type of graphic that tracks the giving or effort toward the goal and keep it updated. Don’t wait until the end to thank people for their investment of time, resources or money. Thank them for every step achieved towards the clear goal and then… celebrate the win!
Great volunteers will more often respond to a clear call for a worthy cause. Your job as a leader is to give them the reason why they should!
Need help discovering the “Why?” of your next effort or for your overall ministry or organization? Respond below with your contact information and let’s talk about how we can partner to take your volunteerism viral!