Viral Volunteerism Part 2 – A Worthy Cause
Non-profit organizations, churches and para-church ministries all require one thing to succeed… great volunteers! One of the common questions I hear in conversations with other leaders across the country is, “Why can’t we get more volunteers?”
Let’s talk about some practical answers to this pressing question…
Ask yourself as a lead team, “Is it a worthy cause?” And, before you insist, “Of course it is!” Think about it from several different angles (besides your own)…
Don’t assume your cause is THE cause. Could the group of volunteers you are trying to engage be otherwise invested in another or even several other causes outside of your ministry at the moment? Have you asked? Would the timing be better when other initiatives have run their course?
How many other causes are being championed within your own organization? In other words, could there be a conflict of causes? Maybe it’s time to apply the “less is more” principle? What would it look like if, instead of doing a little for a whole lot, you did a lot for fewer? I would suggest that making a greater impact less often for fewer is more impactful in the long run!
Does your cause meet a need not already being met? Let’s face it, charity has become big business. Is the organization or need you are seeking to support already well funded? Are there others in your area (another church or organization) already effectively addressing the need?
Who told you it was a worthy cause to begin with? Just because its a worthy cause and making headlines in one part of the country (or world) doesn’t mean it will rally support in your unique area or culture. Are their causes that may hit closer to home for those you hope to partner with?
If you are trying to sell an unfamiliar cause to your volunteer base, you better do your homework… we’ll talk more about what this means in an upcoming post.
There are many worthy causes. Make sure it is a cause worthy for all of the right reasons.
Need some help engaging your volunteer base? Let us help you. Reply below with your best contact information for a free coaching call! Let’s explore how a coaching partnership might help you create a Viral Volunteer culture in your ministry or organization!