What do you do when people don’t get it? You’ve prayed, visioned, planned, packaged and promoted it as a team, but still people aren’t getting the message, let alone getting on board. What’s your next move?
Here are 7 Questions to ask when they don’t get it…
1 – Did we say it simply enough? We may have gathered next-level leaders and detailed a strategic plan for whatever our next big thing is. However, if we can’t communicate it in simple terms, people won’t get behind it. How can they? Complicated is not what people need more of. Less is more when it comes to most visions, messages, and the best-laid plans. Don’t dumb it down. Just keep it simple.
2 – Did we say it long enough? Just because we said it once, doesn’t mean everyone heard it, won’t make it go viral, and won’t automatically spark mass revival. It takes time for most visions and messages to sink in. They may not have gotten the message… yet!
3 – Did we say it often enough? Sometimes even when we know where the fish are, we still have to cast and recast to get them to bite. People are busy and, believe it or not, aren’t focused solely on your agenda. Shocking, I know. Communicate what’s important to your organization through multiple platforms on a consistent basis for greater impact.
4 – Did we say it creative enough? Keep your bait fresh, maybe change the color of your lure or depth of your line? Let others join you in saying it with you or even say it for you. Gather creative people and draw from the successful strategies of others as you seek to motivate people to get the same message, at the same time and move towards a shared goal.
5 – Our we leading by example? Sometimes people can’t hear our message because our actions (or inactions) are speaking too loud. If we aren’t living it, we can forget it. No one can join us in something we are merely talking about. Actions speak louder than words. Lead it by living it.
6 – Is it the right thing? Could we have gotten to this point and, yet, overlooked this little detail? Yes. We simply don’t always get it right. Perhaps we put on blinders and we are the ones not getting the message? Sometimes we “swing and miss” when it comes to everything from a point in a message or speech, a principle for leadership practice, an event or initiative, maybe our methodology or even target audience? Consider that, from time to time, we need to be the one to change not merely what is said and how we say it, but what we are doing or where we are going with it. Maybe it was the right thing at one time, but here and now, it isn’t? Be as willing to change as you challenge others to be.
7 – Maybe they simply don’t want it? We should never jump to this conclusion quickly. Still, after patiently and passionately attempting all of the above, only to find that the fish just aren’t biting and your fellow anglers aren’t really into fishing with you… it may be time to change locations. Please, whatever you do, don’t stop fishing! Perhaps you may need to find another spot, fish a different way and/or go after a different kind of fish? You won’t know until you try. However, make sure you have “fished out” the hole you are in first and that the One who called you to be “fishers of men” is leading the way.
The most important message is the Gospel of Jesus Christ. More than “getting it,” people need to give up and be gotten by it, by Him. Above all, let’s make sure we live and lead this message as Christian leaders.